T+T Ambassador Guidelines
Welcome to the T+T Ambassadors! We're so glad you're here. This page has everything you need to share Tucked & Threaded with your people. Keep it handy.
Your code & link
Your personal discount code and share link live in your Shopify Collabs account. Download the free Shopify Collabs app or log in at collabs.shopify.com with the email you applied with. You'll also see your sales and commission there.
- Your followers get 15% off with your code or link.
- You earn 15% commission on every sale made with your code or link.
- You get 25% off your own orders with code AMBASSADOR25. This code only works on your account, so please keep it to yourself.
Getting paid
- In Collabs, go to Settings → Payouts → Activate auto-payouts. You won't get paid until this is turned on.
- Commission is held for a short time in case of returns, then paid automatically twice a month once you've earned $25 or more.
- Payouts go to your bank account or PayPal. US ambassadors may be asked for a W-9.
Posting expectations
- Get started: share at least 1 post or reel plus 2 stories within 14 days of joining.
- Stay active: after that, share at least 2 posts each month.
- Every post: tag @tuckedandthreaded in your photo and caption, include your personal code or link, and clearly disclose your partnership (see below).
- Good lighting: natural light by a window or outside works best. No dark or blurry photos.
- Show the design: clear photos or videos where the full design is visible and not covered by hair, bags or arms.
- Keep it you: style your pieces how you'd really wear them. Keep it authentic and family-friendly.
- Taking a break: if you go 30 days without posting, we may pause your ambassador connection. If you need a break or more time, reach out. We'd rather hear from you!
- We may share your photos and videos on our pages, website and ads, always with credit to you.
- After your first post that follows these guidelines, keep an eye on your inbox. We love to say thank you with a free tee!
Telling your followers we're partners (FTC rules)
Because you earn commission, get a personal discount and may receive free product from us, the law requires you to tell your followers about our partnership. It's quick, and it builds trust with your audience.
Every post, reel and story about Tucked & Threaded needs a clear disclosure, even if we didn't ask you to post it and even if you'd love the tee anyway.
Words that work:
- #ad or #sponsored
- "T+T Ambassador" or #TTAmbassador (always with our name, never just "ambassador")
- "Paid partnership with @tuckedandthreaded"
- "Thanks @tuckedandthreaded for my free tee!" (for gifted items)
Words that don't count: #sp, #spon, #collab, a plain "ambassador," or just "thanks T&T." Your discount code on its own doesn't count either.
Where to put it:
- Captions: in the first line, before the "...more" cut-off. Don't hide it at the end or in a pile of hashtags.
- Reels and TikToks: say it out loud ("I'm a T+T Ambassador!") and put it as text on screen.
- Stories: put it on every frame that shows our product, big enough and long enough to read.
- Lives: mention it at the start and repeat it every so often for people who join late.
- Instagram and TikTok "Paid partnership" labels are great to turn on, but still use one of the words above too.
Keep it honest: only talk about tees you've actually worn, share your real opinion, and don't make claims we can't back up.
Example caption:
#ad I'm a T+T Ambassador and this boxy tee is my everyday uniform with jeans and a cardigan 🤍 Use code JESSICA for 15% off at tuckedandthreaded.com
Posts without a clear disclosure may need to be edited, and repeated misses can mean your code is turned off.
Questions?
Reply to your welcome email or message us @tuckedandthreaded. We can't wait to see what you share!